FOR FOUNDERS

Upgrade Your Circle

Build the relationships your company needs to grow.

Turn the right relationships into customer, partner and investor conversations that move your company forward.

For early-stage, pre-seed and seed-stage founders who need stronger connections with customers, partners, investors and the right people around their company.

In 30 days, you'll know which people to approach, where to meet them and what conversations to start.

Start Your Circle Upgrade — €399

Most networking stays on the surface. Founders cannot afford that.

Throughout my career, I have met thousands of people and taken part in many different communities. Again and again, I have seen the same pattern: people attend events, exchange contacts and have pleasant conversations, but too few of those connections lead to relevant meetings, collaboration or business.

For founders, this matters even more. Progress often depends on reaching the right customers, partners, advisers, investors and communities at the right moment. If those conversations do not happen, important opportunities stay unrealized and growth can stall.

A pitch may open an investor conversation, but trust often determines whether the relationship continues.

01

Connection

Genuine, intentional contact with the right people.

02

Trust

Credibility that grows through honesty, presence and follow-through.

03

Conversations

Relevant dialogue with customers, partners and investors.

04

Opportunities

Introductions, collaboration and business that can move the company forward.

Your network may not be too small. It may not be aligned with what your company needs now.

You may already know many people, while still missing the relationships, introductions and conversations that matter for your next stage.

Founder challenges

  • Spending time in rooms that create visibility but no real movement
  • Knowing many people without getting enough relevant customer, partner or investor conversations
  • Not knowing who to approach, or which new people are still missing
  • Finding it difficult to reach suitable investors and build trust over time
  • Trying to solve everything alone, even while surrounded by people

What changes after the Circle Upgrade?

  • You see which existing relationships are worth strengthening
  • You identify the customers, partners, advisers, investors and peers you still need to find
  • You choose the rooms and communities that deserve your time
  • You start more relevant conversations with confidence and clear intent
  • You leave with a focused 30-day relationship and connection plan

Not more networking noise. Better relationship decisions and more relevant business conversations.

FRAMEWORK

The Circle Upgrade Method for Founders

A practical path from reflection to stronger relationships and real founder momentum.

1

Regulate

Pause before deciding under pressure or isolation.

2

Recognize

Map your current circle and identify the people, perspectives and access you are still missing.

3

Relate

Strengthen the right relationships and start clearer conversations with new people.

4

Create

Turn insight into a focused 30-day people plan.

Instead of vaguely "networking more," you choose five people, two rooms and three high-value conversations to focus on during the next 30 days.

What is included

  • Circle Audit
  • Founder People Map
  • Right Room Mapping
  • Trust Builder Questions
  • 30-Day Connection Plan
  • The Circle Upgrade Guide
  • Practical Notion Workbook
ONE-TIME PAYMENT · INSTANT ACCESS

399€

Circle Upgrade Guide + Notion Workbook

REFERENCE

Build a circle that supports both the founder and the company.

"The strongest relationships are built not by performing, but by becoming more present, more authentic, and more intentional." — Christina A. Saks, Author of Better You – Better World

Kalle's framework reminded me that the strongest relationships are built not by performing, but by becoming more present, more authentic, and more intentional. Rather than teaching people how to collect more contacts, Upgrade Your Circle helps you build relationships based on trust, clarity, and genuine connection.

If you want to create a network that genuinely supports the person you're becoming—not just the goals you're pursuing—I highly recommend this program.

— Christina A. Saks

Author of Better You – Better World

Creator of the 7-Sphere Model of Self-Development

Three ways to upgrade your circle

Self-guided Circle Upgrade

The Circle Upgrade Guide + Notion Workbook — €399

Work through the method at your own pace. Map your current circle, identify the right new people and rooms, and build your 30-day connection plan.

Founder Workshops

Interactive workshops for founder teams, accelerators, incubators and founder communities.

Together, we map current circles, identify missing relationships and the right rooms, practise more meaningful connection, and create practical next steps for customer, partner and investor conversations.

1:1 Coaching

Personal coaching sessions with Kalle to map your circle, identify the right existing and new relationships, and build a focused relationship strategy for your company's current stage.

Better connections create stronger companies.

Get Upgrade Your Circle

The Circle Upgrade Guide + Notion Workbook for applying The Circle Upgrade Method step by step — built for founders.

One clear system for strengthening the right relationships, finding the people you are still missing, and starting the conversations your company needs next.

What you'll walk away with

  • See who genuinely supports the next stage of your company
  • Identify the customers, partners, advisers, investors and peers you still need to find
  • Understand which rooms and communities matter most for your growth
  • Know what conversations to start next with investors, partners, customers and peers
  • Feel clearer about where to invest your time and energy
  • Move from random networking to intentional founder action
ABOUT THE AUTHOR

Kalle Jokinen

Kalle Jokinen is a coach, community builder and founder of JOKA Coaching.

He has spent years connecting people, companies and opportunities. He helped build Nuorisoyhteistyö Seitti, a national youth cooperation organization for young people with disabilities, and has been active in dozens of communities.

Kalle sees connections between people, needs and opportunities that often remain unnoticed. Through Upgrade Your Circle, he helps founders strengthen the relationships they already have, find the people and rooms they are missing, and create the trust and relevant conversations that can lead to customers, partnerships, investors, traction and business.

Kalle Jokinen — Coach, CEO & Founder, JOKA Coaching Oy · 📞 +358 44 7651 381 · 📧 kalle@joka.coach · 🌐 www.joka.coach

ONE-TIME PAYMENT · INSTANT ACCESS

399€

Circle Upgrade Guide + Notion Workbook

One payment. Instant access. No subscription.

For founders who are ready to stop drifting between random contacts, old circles and unclear conversations — and start building the relationships their company's next stage requires.